The Pepsi Freeze Zone at Hershey Park was looking for a new logo/mascot to bring attention to the new drink area. I explored the option of a cool friendly penguin with Pepsi goggles and a freeze drink to enjoy. The client chose another version originally concepted by John Harding and we explored illustration style and brand colors for the final logo. 

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Client: Pepsi x Hershey Park

Agency: TracyLocke

Role: Art Direction, Illustration

Creative Director: John Harding